Coming soon.
A small Substack of essays on user experience, AI-native products, and growth strategy. Written slowly, published when each piece earns it. The first three drafts are below \u2014 sign-up will live here once the first one ships.
Inside an LSE dissertation: doing primary research on inclusion at work.
The messy reality of designing interviews, recruiting neurodivergent professionals in elite UK workplaces, and coding qualitative data into something a policy team can actually use.
What I’ve learned building AI-native products.
Notes from shipping AI-native tools: how the interface changes when the model makes the choice, where latency becomes a UX problem, and the patterns that actually hold up in production.
Targeted automation across the GTM funnel.
Where automation compounds revenue versus where it just creates noise. Concrete examples from research, enrichment, outbound, and handoff — and the deals where humans still win.